JAY-Z and Beyoncé are the stars of Tiffany & Co.’s new “About Love” autumn campaign.
Mrs. Carter took to social media on Monday (August 23) to unveil the beautiful first photos from the campaign that is an “exploration of connection and vulnerability”, and features a never-before-seen painting by Jean-Michel Basquiat, which Tiffany & Co. have acquired from a private collector who has housed it since the early 1980s.
In a joint statement, the Carters said, “Love is the diamond that the jewelry and art decorate.”
For the “About Love” campaign, Beyoncé is adorning the never-worn-before Tiffany Diamond, which weighs 128.54 carats and has an unprecedented 82 facets.
The Tiffany Diamond is considered among the most important gemstone discoveries of the 19th century.
JAY-Z is wearing the Jean Schlumberger’s legendary Bird on a Rock brooch, which has been reconstructed as a pair of one-of-a-kind cuff links.
The “About Love” campaign will feature a film by Emmanuel Adjei with a reimagined rendition of “Moon River,” sang by Beyoncé.
The images were captured on a Super 8 camera by JAY-Z at the Odum House in Los Angeles.
Watch the teaser below.
Most importantly, in celebration of the collaboration with the Carters, Tiffany & Co. proudly pledged $2 million towards scholarships and internship programs for Historically Black Colleges and Universities (HBCUs).
The “About Love” campaign will launch globally on September 2 and the film will premiere on the Tiffany & Co. website on September 15.