LeBron James - Bronny James - Beats By Dre
Beats By Dre

Bronny James is following in his father’s footsteps on and off of the court!

The 18-year-old son of LeBron James has signed a new name, image, and likeness deal with Beats By Dre making him the first high school athlete to sign a NIL deal with the brand.

Back in 2008, LeBron was the first athlete to be signed by Beats By Dre.

The father and son’s new Beats By Dre ad is titled, “King of the Court: LeBron James’ Legacy Continues with Bronny.”

Watch the ad below.

Legacy, legacy, legacy! Love to see it!

Congratulations to Bronny James on his new deal with Beats By Dre.

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