Beats By Dre premiered a new ad featuring track star Sha’Carri Richardson and new music from Kanye West during Game 6 of the NBA Finals.

The one-minute ad, promoting the Beats Studio Buds, is scored and edited by Kanye and features his new track, “No Child Left Behind.” 

The song is featured on his forthcoming album, DONDA, which arrives on Friday (July 24). 

Considering all that Sha’Carri has been through over the past few weeks, the ad made me a tad emo, especially when the words, “Live Your Truth,” came up on the screen.

‘Carri took to Instagram writing: 

There will be ups and down in life, but it’s important to remember to RUN YOUR OWN RACE. 

Love to @beatsbydre and @kanyewest for the support.

Another commercial and another new Ye song dropping tomorrow!

DONDA out on Friday! Let’s goo????

Watch the Beats By Dre commercial below. 

I love it! How about you?