I recently sat down with Amber Jones, and let me tell you…this conversation gave everything it needed to give.
OWN is expanding the “Belle Collective” universe, and this time we’re headed to Birmingham, Alabama, a city that’s quickly becoming a hub for culture, business, and Black entrepreneurship.
At the center of this new chapter is Stormi Steele, founder of Canvas Beauty, alongside a dynamic group of women who are building brands, navigating relationships, and showing what it really looks like to balance it all.
And according to Amber, this isn’t just another reality series. It’s a chance to shift the narrative.
“I’m so happy to give the viewers a different view of the south…we have so many great things coming in Birmingham.”
That pride in her city is real, and it’s one of the things that makes “Belle Collective: Birmingham” feel fresh right out the gate.
Meet Amber Jones: The Connector, The CFO, The Vision
If you’re just getting introduced to Amber, let me go ahead and put some respect on her name.
She’s not only the CFO of Canvas Beauty, one of the fastest-growing brands in the beauty space, but she’s also a connector in Birmingham’s elite business circles and the founder of a financial company that has helped thousands of people get their money and business together.
And when she talks about stepping into her role with Canvas, you can hear how personal it is.
“For me, what that looks like is managing a lot of money…just coming in, getting everything structured from a foundational standpoint.”
This isn’t just business for Amber. It’s legacy, trust, and years of friendship with Stormi Steele.
“I watched the ups, I watched the down…so to come on board…has been really a blessing.”
That history adds a layer to what we’ll see on screen, because this isn’t a surface-level partnership. This is real life.
Why “Business Soulmates” Matter More Than You Think
One thing Amber broke down so beautifully is the idea of having a “business soulmate,” and honestly, I felt that in my spirit.
“Business can get really lonely…it’s good to know that you can walk up a mountain and get to the top with someone who not only loves you, but understands you.”
In a world where everyone is chasing success, having someone who truly understands the journey? That’s priceless.
And that’s exactly the dynamic she shares with Stormi, which we’ll see play out throughout “Belle Collective: Birmingham” as business and friendship start to overlap in new ways.
The Woman Behind The Boss Persona
Now, if you follow Amber on social media, you already know she’s polished, poised, and about her business.
But “Belle Collective: Birmingham” is going to show you something deeper.
“I’m very emotional and I’m very soft, and I’m very caring, even though I’m very direct.”
And that duality? That’s where things get interesting.
Because while Amber is rooted in helping others succeed…
“My true purpose…is seeing other people get where they need to be.”
Faith, Pressure, And Staying Grounded In It All
One of the most powerful elements of “Belle Collective: Birmingham” is how Amber brings her faith into everything she does.
From attending prayer groups to openly talking about her relationship with God, she’s not separating business from belief and that’s intentional.
“When you get rooted in relationship with God…the roof can be on fire, but I’m still not shaken.”
And if you’ve ever been in a season where everything felt uncertain, you already know how powerful that mindset is.
Amber is showing that you can be successful, ambitious, and still deeply rooted in your faith without compromise.
The Tension, The Personalities, And That “Oil And Vinegar” Dynamic
Let’s be real…you can’t have a show like “Belle Collective: Birmingham” without a little friction.
As Stormi brings this group of women together, different personalities, past tensions, and competing visions start to surface.
And Amber is right in the middle of some of it.
When I asked her about navigating conflict on camera, she kept it honest:
“You just navigate it and remain true to who you are.”
And when it comes to clashing with certain cast members?
“We’re just two completely different people…that’s okay. Oil and vinegar…that doesn’t mean they can’t exist.”
Listen…that right there told me everything I needed to know.
This isn’t forced drama. It’s real differences, real emotions, and real relationships trying to coexist.
More Than Reality TV, This Is Real Life
At its core, “Belle Collective: Birmingham” is about more than just business meetings and brunches.
It’s about motherhood, marriage, friendship, faith, and figuring it all out in real time.
And Amber hopes viewers walk away feeling empowered, not just entertained.
“It is okay to be wherever you are in life…you can start today.”
That message? That’s the heartbeat of this entire series.
Watch My Full Interview With Amber Jones
Now listen, this is just a glimpse of our conversation.
We also talked about Amber’s athletic background, her journey from sports to business, and a hilarious moment about her sweatsuit habits that had me crying laughing.
Watch the full interview below and get to know Amber Jones beyond the title, beyond the numbers, and beyond the show.
“Belle Collective: Birmingham” premieres April 10 on OWN, and based on what I’ve seen…
Yeah, I’m locked in.
Will you be watching? Drop down in the comments and let me know.
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Yes I will be watching