Sports brand PUMA and creative artist collective KidSuper have partnered to create the urban animated series “Scram!” to promote their streetwear collaboration.

I’m not sure who is responsible for the idea to promote clothing and shoes through a dope animated series, but it is genius.

The premiere episode of “Scram!” features Usain Bolt, Héctor Bellerín, Jessie Reyez, Meechy Darko, Lolo Zouai, Westside Gunn, and Lil Tecca.

The series tracks the adventures of three New York City kids.

In the premiere episode, the kids find a secret laboratory below a local bodega, and they encounter superpowers they must learn how to use.

Watch the episode below:

KidSuper is a creative artist collective that transforms streetwear and accessories with fresh takes on style, art, music, and sport.

KidSuper studios founder and designer Colm Dillane’s love for soccer-inspired the PUMA streetwear collection.

Colm was so excited about the PUMA collab that he spent 2 nights in a tent in Times Square so he can wake up to his face and brand on the famous billboard. See video below:

The PUMA and KidSuper collection can be found on PUMA.com

Source: PUMA & daquan.tv