“Ruff Ryders Chronicles” the new original docuseries featuring DMX, Eve, The Lox, and Swizz Beatz, premieres tonight at 10/9c on BET.
About The Docuseries:
Growing up in poverty, Waah (Joaquin Dean) and Dee (Darin Dean) hustled to survive on the rough streets of the South Bronx. Along with their sister Chivon Dean, they applied the lessons they learned on the block to their fledgling talent management company.
Together, they nurtured artists like DMX, Eve, and The Lox, and even started their own label, achieving dizzying heights of success. The Deans also launched a wildly lucrative lifestyle brand and opened Ruff Ryder Motorcycle chapters across the country, which are still popular today. Improbably, this astute family, with an ear for gritty urban music, built a 200-million dollar empire.
Thirty years after the founding of the epoch-making label, “Ruff Ryders Chronicles” tells the fascinating behind-the-scenes story of what it took to build this company and the extraordinary impact it had on hip hop.
Watch Exclusive Clips:
The Dean Brothers Talk about how they came up with label name “Ruff Ryders”
DMX Gets Emotional as he Reflects on his mother giving him up for adoption
DMX and his 40 pound pit bull had warrants out for their arrest
Will you be tuned in tonight for the premiere of “Ruff Ryder Chronicles” on BET?
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