Twitter fingers were active after observing the “awkward tension” relationship between Jayda Cheaves and Ari Fletcher on the premiere of “The Impact Atlanta” on BET.
Jayda and Ari are both influential entrepreneurs who built their brands through social media, and they both are doing exceptionally well for themselves financially.
They both have babies with famous rappers, Jayda’s baby father is Lil Baby, and Ari’s baby father is G Herbo.
Jayda and Lil Baby are no longer together, and Ari revealed on the show that she is dating rapper Moneybagg Yo.
Jayda and Ari use to be very close friends, and their children grew to love each other, but last night’s episode revealed a rift in their relationship that neither one was able to explain.
They met up in the premiere episode and tried to get an understanding of what happened to their relationship.
Watch clips from the meet-up below:
After millions of Jayda and Ari fans observed this exchange, Twitter fingers got active.
About ‘The Impact Atlanta’
The eight-episode, unscripted series follows five young Atlanta creatives (Jayda Cheaves, Ariana “Ari” Fletcher, Dionte “Arrogant Tae” Gray, Destiny “Dess Dior” Bailey, and Lakeyah Robinson) with an all-access pass into their fast-paced lives.
In an age where social media plays such a key role in business, music, beauty, and fashion, these influencers give a glimpse into their creative process, preparation, and deal-making ventures of what it takes to truly impact the culture.
The cast represents a new generation of influencers that have leveraged their personas and technology to amass 19 million plus followers (and counting), grow their businesses, set trends in beauty and fashion, and deliver music that charts.
Watch the video of the Atlanta premiere premiere below.
We can’t knock BET’s hustle. It was smart marketing to premiere “The Impact Atlanta” after the Hip Hop Awards.
They maximized their audience’s attention, and now that they’ve enjoyed the show, it will slide over to BET+ and fans will have to pay a monthly subscription to watch.