Lifestyle

Tobe Nwigwe Announces Reebok Partnership: ‘Twas Mint To Be’

tobe-nwigwe-reebok-by-chukwu
Tobe Nwigwe in Reebok By Chukwu campaign. (Courtesy of Reebok)

Tobe Nwigwe is laying the foundation for another amazing and successful year. The rapper and actor took to social media over the weekend to announce his new partnership with Reebok!

The capsule line, “Reebok by Chukwu,” will feature mint-colored pants, skirts, zip-up vests, and zip-up jackets in men’s, women’s, and children’s sizes.

Tobe Nwigwe’s collection also features white lace-up sneakers with brown rubber soles. 

Watch the official announcement video, featuring Tobe, his wife, Fat, and their beautiful children, below.

In a brand statement, the rapper and Transformers: Rise of the Beasts star said:

I’m honored to partner with a brand like Reebok that represents so many iconic moments in culture and possesses timeless designs that have spanned generations.

I can still vividly remember fighting with one of my best friends in middle school over who could first get their hands on the latest Question drop.

I’m excited to bring my point of view and join our worlds together to create something truly special.

tobe-nwigwe-fat-children-reebok-by-chukwu
Tobe Nwigwe and family in Reebok By Chukwu campaign. (Courtesy of Reebok)

Reebok CEO Todd Krinsky in a brand statement:

Collaborating with creatives and hip-hop artists has been an integral piece of Reebok’s heritage since we became one of the first sneaker brands to do so in the ‘90s.’

We are thrilled to continue this legacy and partner with a true creative visionary who is not only helping to define the next era of the genre, but is also leveraging his passion, drive, and talent to create positive change.

Tobe is coming in with incredible energy and a strong point of view on fashion and culture and I can’t wait to see how this translates into his upcoming collections and work with us.

In addition to his collaboration, Tobe’s partnership with Reebok will also support his nonprofit TeamGINI, which is based in Houston, Texas, and aims to help local youth find purpose in their lives.

Tobe Nwigwe’s “Reebok by Chukwu” is slated to arrive this fall.

Feel free to share your thoughts in the comments section, and don’t forget to Subscribe to stay updated!

Source: Footwear News

About author

Articles

Xaviera Bryant is the CEO and Founder of Ice Cream Conversations. She's a self-made entrepreneur with over 13 years of experience as an entertainment writer with integrity...and a sense of humor.
Newsletter
Don't Miss Our Scoop

Sign up to get the top stories in Entertainment and Celebrity News delivered to your inbox.

Leave a Reply

Your email address will not be published. Required fields are marked *