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HBO Max has released the key art and the official trailer for “THE HYPE.”

The highly anticipated streetwear competition series will challenge fashion visionaries to elevate their designs and entrepreneurial sense to avoid elimination while remaining authentic to their style. 

The eight-episode season will be hosted by Speedy Morman and will feature co-signers including Grammy nominated recording artist and designer, Offset; creative director and founder of Bephies Beauty Supply,  Bephie Birkett; and Emmy nominated costume designer and renowned stylist, Marni Senofonte

The panel of judges will critique the competing streetwear’s unique DNA, combining fashion, music, art and lifestyle to refine the idea of a “runway” and the balance between art and commerce. 

THE HYPE” will also feature special guests including A$AP Ferg, Cardi B, Dapper Dan, and Wiz Khalifa.  

Watch the trailer below. 

THE HYPE” will premiere on August 12 only on HBO Max.

Will you be watching?