Rapper Cam’ron (Cameron Giles) and his Dipset collective recently participated in an ad promotion for Kith Athletics at Madison Square Garden, and Cam seized the opportunity to rap about the basketball play that changed his life.

Cam’ron and his good friend Mason Betha (Ma$e) played on the same high school basketball team, the Manhattan Center Running Rams of East Harlem, and both Cam and Ma$e had NBA aspirations.

In the Kith ad, Cam reflects on the PSAL (Public School Athletics League) championship game, held in Madison Square Garden (MSG) in 1992, against Brandeis in which he had the opportunity to hit the game-winning shot, but the ball grazed the side of the rim and missed. Cam said, “This is the one play that changed my life.”

Watch Cam reflect on that emotional night at MSG in the new Kith ad below:

Cam’s bar game is on point in this ad, and the authenticity of his words and the passion in his voice let the listener know that he is rapping some true emotions.

Cam believes he was good enough to make the NBA, and his high school coach Randall Glading believed all Cam was missing was height.

Cam was a man-child on the court. The only thing holding him back would have been his height. He had everything else.

If Cameron Giles would’ve hit that shot and went on to the NBA we would’ve been deprived off the Diplomats the Purple Haze album, and all the other great songs and albums that Cam’ron blessed us with.

Pardon my selfishness.

Dipset members Juelz Santana and Jim Jones also participated in the Kith ad, but Cam clearly had the best bars in my opinion.

What do you think of Cam’ron’s Kith ad?


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