No, this isn’t a joke. M&Ms has unveiled their updated characters “to create a world where everyone feels they belong.”
The official website reads:
M&M’S is a chocolate brand on a mission. We believe in championing the power of fun to create a world where everyone feels they belong.
Fun is not planned, it is found. (And, there is plenty to discover with M&M’S!) Fun can cross borders & boundaries and can bridge differences & divides. Best of all, there is always more of it when you aren’t the only one having it.
Our ambition is to upend the expected, break through barriers, and discover the little joys shared in everyday life. Imagine a world with less judgment & more connection & consistent laughter.
Together, we can make this a reality for all funkind.
Watch the promo video below.
As I’m sure you can imagine M&Ms is currently trending on Twitter as people react to the more inclusive characters…for candy.
Peep a few tweets below.