Mattel Barney Reboot

Guess who’s bizzack?! It’s Barney, bish!

On Monday, Mattel announced its plans to relaunch the franchise built around the beloved purple dinosaur. 

The relaunch will include a preschool animated series, which is slated to debut in 2024, as well as possible films and YouTube content. 

Mattel also plans to cash in with “apparel and accessories for adult fans, featuring classic Barney.” 

Josh Silverman, chief franchise officer and global head of consumer products at Mattel said, “Barney’s message of love and kindness has stood the test of time. We will tap into the nostalgia of the generations who grew up with Barney, now parents themselves, and introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products, and experience.”

At first glance, the new Barney is serving purple “Not The Mama” as opposed to the badly built Barney with the glazed eyes that we’ve all come to know and love.

Folks have taken to their Twitter timelines to sound off about the T-Rex’s new look and the reboot.

Read a few tweets below.

https://twitter.com/Emme0703/status/1625282464481411074
https://twitter.com/shenintensexual/status/1625233317313257498

Personally, I think the new Bhad Bhabie Barney is a cutie. 

Let me know your thoughts in the comments below or join the convo on our socials. (Facebook, Instagram)