Charlamagne Tha God and his wife, Jessica Gadsden-McKelvey are now franchisees of Krystal.
The “Breakfast Club” co-host and host of Comedy Central’s “Hell of a Week,” whose real name is Lenard McKelvey, will partner with his wife to open six Krystal restaurants in the Charleston area of South Carolina.
The locations, which will be located in Charlamagne’s hometown of Moncks Corner, are expected to open in early 2023.
Charlamagne shared his exciting news via social media writing, “No Disrespect To Anybody else I collaborate with, but my wife is BY FAR my favorite business partner.”
“Thank You @krystal’s for the opportunity to create more jobs in our home state of South Carolina. WE THANK GOD FOR IT ALL!!!!! 🙏🏿🖤✊🏾”
See his original post below.
Casey Terrell, Krystal’s chief marketing officer, said in an interview Monday, “We’re working with the partners that we sign so they’ve got their own brand.”
“They really want to grow and expand, especially Charlemagne and his wife being in this together,” Terrell said. “I think our plan now on the development side is that we still have our core brand and store builds. But Vic Cruz is a great example: He’ll have memorabilia in his store, and he’ll have some of his signature things up as accents —things that really personalize it for them.”=
In a joint statement, the McKelveys said: “The Krystal restaurant brand is known for bringing quality ingredients and creativity to customers, and we are proud to be franchise owners.”
The brand has also named rapper 2 Chainz as its head of creative marketing, and he plans to develop stores in the Atlanta area.
Congratulations to Charlamagne Tha God and Jessica Gadsden-McKelvey on their new endeavor.
Do you eat at Krystal?