Peloton CEO John Foley apologized for not recalling treadmills sooner after a lawsuit, filed last month, alleged a child had died from an incident involving the machine.
The U.S. Consumer Product Safety Commission (CPSC) warned owners in mid-April how dangerous the machines are for pets and children.
They also released a graphic video of an unattended toddler getting pinned under the back roller of the conveyer belt.
The CPSC advised owners to temporarily unplug the machines in light of “dozens” of reported instances of small children and pets getting sucked under the back roller.
At that time Peloton called the CPSC reports “inaccurate and misleading.”
And, they basically told their consumers to keep their kids and pets off the machines because it’s not made for them.
The Tread+ is safe for Members to use in their homes and comes with safety instructions and warnings to ensure its safe use.
Like all motorized exercise equipment, the Tread+ can pose hazards if the warnings and safety instructions are not followed.
The Tread+ is not for children under 16. Peloton warns Members not to let children use the Tread+ and to keep children, pets, and objects away from the Tread+ at all times.
What a difference a lawsuit makes.
Peloton and the CPCS announced the voluntary recall on Wednesday, and Peloton CEO John Foley issued a short apology.
I want to be clear, Peloton made a mistake in our initial response to the Consumer Product Safety Commission’s request that we recall the Tread+.
We should have engaged more productively with them from the outset. For that, I apologize.
Peloton stock price has dropped 13 percent since the recall.