👑 King James Just Made Kenstory!
LeBron James is adding another major win to his GOAT-worthy legacy—and this time, it’s on the toy shelf.
The 40-year-old NBA icon and Los Angeles Lakers star is officially Mattel’s first-ever Kenbassador.
That’s right—LeBron teamed up with the brand behind Barbie and Ken to launch a special edition Ken doll, and it’s a whole cultural moment.
This marks the very first time a professional athlete has been honored with a Ken doll, and of course, it had to be LeBron.
Because when you’re the King, you don’t just make plays—you make history.
And he’s not doing it alone.
The collab is in partnership with the LeBron James Family Foundation, staying true to LeBron’s mission of uplifting the next generation.
🧥 The Doll Details: Style, Symbolism & Serious Drip
This ain’t your average Ken. LeBron worked directly with Mattel to design the doll, and every piece of the fit tells a story.
His Kenbassador look includes:
- A custom varsity jacket with patches that represent milestones from his life
- A We Are Family T-shirt (a nod to his foundation)
- Nike Terminator Highs
- Beats headphones
- Sunglasses
- A fanny pack
- A watch
- And of course, his signature “I Promise” wristband
Let’s talk about those patches:
- A “23” patch for his iconic jersey number
- An Ohio patch repping his roots
- A We Are Family patch, bringing the Foundation front and center
It’s giving legacy. It’s giving impact. It’s giving collector’s item.
💬 LeBron On The Power Of Representation
LeBron dropped a heartfelt statement about what this partnership means to him—and it hits home:
As a young kid, I was fortunate to have role models who not only inspired me but also showed me what’s possible through hard work and dedication.
Now, as an adult, I understand how vital it is for young people to have positive figures to look up to.
That’s why partnering with Barbie to release the LeBron James Kenbassadors doll is such an honor.
It’s an opportunity to recognize the powerful impact of role models who instill confidence, inspire dreams, and show kids that they, too, can achieve greatness.
Whew. LeBron said representation matters, and he meant that.
🎀 Ken, But Make Him King
Krista Berger, Mattel’s SVP of Barbie and Global Head of Dolls, says the Kenbassador title is about reimagining what Ken stands for:
We are excited to bring fans a new presentation of Ken that celebrates LeBron as a role model, his icon status, lasting impact on culture, and dedication to setting a positive example for the next generation.
The timing couldn’t be better. After the Barbie movie had everyone rethinking Ken’s place in the spotlight (shout out to Ryan Gosling’s Oscar-nominated performance), LeBron’s appointment as Kenbassador puts a fresh, powerful spin on the character.
And with Barbie’s 65th anniversary coming up in 2026? This move sets the tone for a new era of storytelling and representation.
🛒 When & Where To Cop The LeBron James Kenbassadors Doll
The Barbie Signature LeBron James Kenbassadors Doll officially drops on Monday, April 14 at 12 a.m. ET for $75.
You’ll be able to grab yours from:
- Target (online and in select stores)
- Amazon
- Walmart
- Mattel Creations
✨ The Final Word
LeBron James continues to level up—and this time, it’s in a way that could inspire kids for generations to come.
As the first-ever Kenbassador and the first pro athlete with a Mattel Ken doll, he’s proving that greatness looks like more than just championships and MVPs.
It looks like giving back. Uplifting your community. And being the role model you needed growing up.
Will you be copping the LeBron Ken doll?
Sound off in the comments and let me know what you think of this iconic release!
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