The Walmart brand Great Value had the nerve to promote and market a swirled red velvet and cheesecake flavor ice cream and slap a “Celebration Edition Juneteenth Ice Cream” label on it.
The capitalism didn’t stop there, Walmart has a whole Juneteenth product rollout, including party favors, party glasses, and even wine.
Back to the ice cream, Great Value also had the audacity to try to kick some knowledge on the side of the pint size container with an “Our Story” message which reads, “Share and celebrate African-American culture, emancipation and enduring hope.”
To top it all off, the flavor of the ice cream is not original.
Liz Rogers, the Black female owner of the ice cream brand Creamalicious, which is also distributed in Walmart, created the flavor first.
See a picture of Liz Rogers below:
Outside of the few tweeters that seemed to be intrigued by the flavor combination of Walmart’s Juneteenth ice cream, the majority of the Twitterverse found the ice cream to be a mockery of a federal holiday that was just signed into law on June 17, 2021.
Scoop 13 totally accurate tweets about Walmart’s Great Value Juneteenth ice cream below:
Walmart has issued an apology and plans to remove the ice cream.
Juneteenth holiday marks a celebration of freedom and independence.
However, we received feedback that a few items caused concern for some of our customers and we sincerely apologize.
We are reviewing our assortment and will remove items as appropriate.
At the time this post was written, we checked Walmart’s official website and the Juneteeth ice cream has been removed from their website.
The party supplies and the wine are still available for purchase.
Source: FOX 29