Everybody [else] on mute because Renaissance: A Film By Beyoncé topped the box office over the weekend!
The film, directed, written, and produced by the iconic artist, surpassed expectations, grossing an impressive $21 million in North American ticket sales.
In a box office lull, Renaissance shines as the first film in 20 years to open over $20 million during this weekend, rivaling even The Last Samurai.
Beyoncé’s creative prowess takes center stage in Renaissance, a film that chronicles the tour for her Grammy-winning album.
The movie, debuting in 2,539 theaters in the U.S. and Canada, and 94 international territories, received widespread acclaim from both fans and film critics alike.
Elizabeth Frank, AMC Theatres executive vice president, expressed gratitude to Beyoncé for bringing this incredible film directly to her fans, emphasizing her talent not only as a performer but also as a producer and director.
The strategic timing of the release during a traditionally slow box office weekend proved successful.
Despite facing competition from various new releases, including Godzilla Minus One and Silent Night, Renaissance: A Film By Beyoncé showcased its uniqueness and resonated with audiences in a genre where concert films typically face different kinds of challenges.
Beyoncé’s decision to partner with AMC Theatres for distribution, similar to Taylor Swift‘s recent success, marks a shift in the industry.
Both superstars have been supportive of each other, with both films opting for theatrical distribution over traditional studio releases.
The choice proved lucrative, with Renaissance: A Film By Beyoncé earning a commendable $6.4 million internationally and standing strong against the competition.
Did you see the film over the weekend?
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