Kraft mac and cheese ice cream probably sounds disgusting to most people. But Kraft and Van Leeuwen teamed up to create the limited-edition flavor, and it was an instant hit.
Reportedly, the mac and cheese ice cream flavor sold out in 60 minutes, the website crashed within 9 minutes, and the 2000 pint inventory was sold out in an hour.
The new flavor launched on Wednesday in honor of National Mac & Cheese Day.
The ice cream was also available at Van Leeuwen’s ice cream shops nationwide. Reportedly, they sold 9,000 scoops in 3 hours.
“Holes” star Khloe Thomas shared his reaction to the new flavor on his IG account.
According to Khloe, “they nailed the flavor!”
A pint of the Kraft mac & cheese ice cream will cost you $12.
For those interesting in trying the mac and cheese ice cream, Kraft is launching an online sweepstakes for a lucky winner to win 2 free pints.
I think I will stick with pistachio.
What’s your favorite flavor of ice cream?