FUBU Founders Carlton Brown and Keith Perrin walk the runway for Actively Black during Runway 7 Spring / Summer 2024 Collections at Sony Hall on September 08, 2023 in New York City. (Photo by Ilya S. Savenok/Getty Images for Runway 7)

Radar Pictures, in collaboration with For Us By Us Studios, is set to bring the legendary story of FUBU to the screen.

This scripted series will chronicle the meteoric rise of the iconic hip-hop clothing brand that revolutionized urban fashion and built a $6 billion empire.

Deadline exclusively reports on this exciting development, promising viewers an in-depth look at the brand that became synonymous with hip hop culture.

A Trailblazing Journey Of FUBU

Founded in 1992 by J. Alexander Martin, Keith Perrin, Carlton Brown, and “Shark Tank” star Daymond John, FUBU (For Us By Us) started from humble beginnings.

The series will delve into how these visionaries rose from the gritty streets to shatter norms and blaze a trail for urban fashion.

The ascent of FUBU was marked by bold moves, high-stakes gambles, and a relentless hustle that transformed a dream into a global sensation.

“FUBU has always been about empowerment and breaking boundaries,” said J. Alexander Martin. “Partnering with Radar Pictures allows us to tell our story authentically and with the respect it deserves. We are eager to showcase the journey of FUBU from a small startup to a global brand, and the impact it has had on our culture.”

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Behind The Scenes Drama

The FUBU series promises to go beyond the public persona of the brand, offering an unfiltered look at the controversial moments, power struggles, and untold stories behind the scenes.

Viewers will witness the clashes, the triumphs, and the scandals that defined FUBU path to greatness.

“We see this collaboration as an opportunity to not only celebrate the vibrant culture of hip hop but also to honor the unsung heroes who have shaped its fashion landscape,” said Ted Field. “Through their stories, we aim to inspire and empower audiences, while highlighting the transformative power of creativity and self-expression.”

A Stellar Team

The project is spearheaded by some of the biggest names in the industry. J. Alexander Martin and Roberto “Rush” Evans, co-founders of For Us By Us Studios, are leading the charge, alongside Chante Evans, series executive producer.

Ted Field, co-founder of Interscope Records and producer of hits like “Jumanji,” “Riddick,” and “Wheel of Time,” brings his expertise to the table.

Joining them are Justin Smith, producer of “Bodied,” “Guardians of Justice,” and “Flinch,” and Terry Ross, Ross Media Group, board member of Carnegie Hall, and executive producer of “Freaknik.”

Roberto “Rush” Evans added, “This series is a tribute to everyone who believed in the vision of FUBU. It’s about community, resilience, and the power of believing in yourself. We are honored to partner with Radar Pictures to share this narrative with the world.”

An Inspiration for All

The FUBU series is not just about fashion; it’s about the spirit of innovation and perseverance.

It highlights how four individuals with a dream turned it into a global phenomenon, inspiring countless others along the way.

This series will celebrate the vibrant culture of hip hop and honor the unsung heroes who shaped its fashion landscape.

Prepare to be captivated by the story of FUBU—a tale of grit, glamour, and the relentless pursuit of greatness.

As Ted Field puts it, “Through their stories, we aim to inspire and empower audiences, while highlighting the transformative power of creativity and self-expression.”

Stay tuned for more updates on what promises to be a groundbreaking series that will take you from the streets to the stardom of FUBU incredible journey.

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