They say it’s never too late to reinvent yourself and that’s exactly what HBO Max did on Tuesday when it announced its rebrand as Max.

According to the streamer, Max is Warner Bros. Discovery’s enhanced streaming platform, delivering unparalleled content for everyone in the household, including the best of unscripted to the highest quality in scripted programming, family-friendly content, HBO, Max Originals, WB Movies, the DC Universe, food, home, and documentaries.

While I welcome change, this one kind of feels like the streamer is hustling backward.

The streets of Twitter are filled with reactions, shade, and good ole jokey jokes about HBO Max’s new name.

Read 25 totally accurate tweets about the rebranding below.

If you haven’t downloaded the new HBO Max app, you can scoop it below.

Max: Stream HBO, TV, & Movies

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