That Taylor Swift reign won’t let up!
The Grammy Award-winning singer’s new album, Folklore, sold 1.3 million units globally in 24 hours according to her label, Republic Records.
In addition to huge sales, Folklore also broke streaming records across Spotify, Apple Music, and Amazon Music.
Taylor Swift broke Spotify’s global first-day streaming record with 80.6 million streams.
She had the “most-streamed Pop album on Apple Music in 24 hours” with 35.47 million streams.
Last, but certainly not least, the album set a streaming record on Amazon Music. The exact numbers haven’t been released.
Taylor took to social media less than a day before the album arrived to announce it was coming.
Most of the things I had planned this summer didn’t end up happening, but there is something I hadn’t planned on that DID happen. And that thing is my 8th studio album, folklore. Surprise ?Tonight at midnight I’ll be releasing my entire brand new album of songs I’ve poured all of my whims, dreams, fears, and musings into. I wrote and recorded this music in isolation but got to collaborate with some musical heroes of mine; @aarondessner (who has co-written or produced 11 of the 16 songs), @boniver (who co-wrote and was kind enough to sing on one with me), William Bowery (who co-wrote two with me) and @jackantonoff (who is basically musical family at this point). Engineered by Laura Sisk and Jon Low, mixed by Serban Ghenea & Jon Low. The album photos were shot by the amazing @bethgarrabrant. Before this year I probably would’ve overthought when to release this music at the ‘perfect’ time, but the times we’re living in keep reminding me that nothing is guaranteed. My gut is telling me that if you make something you love, you should just put it out into the world. That’s the side of uncertainty I can get on board with. Love you guys so much ♥️
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One thing is for certain, the Swifties go hard in the paint for their queen!