💥 Foot Locker’s Bringing The Heat This Season
Foot Locker just dropped the latest wave of its Spring/Summer ‘25 “Stay in Rotation” campaign — and it’s a whole vibe.
This high-energy rollout taps into Gen Z’s love for personal style and cultural connection, featuring some of the biggest names in music and sports repping the hottest sneaker brands out.
Leading the charge? Grammy-winning R&B star Ella Mai, chart-topping rapper Lil Tecca, and LSU basketball standout-slash-rapper Flau’jae Johnson.
Each one is serving looks and laces, spotlighting everything from retro classics to Y2K-inspired runners — all available at Foot Locker starting May 5.
👟 Ella Mai x New Balance
Launch Date: May 5
Styles Featured: 9060, 740, 1906R
Ella Mai is stepping out in a sleek New Balance collection that blends performance-ready design with effortless everyday style. Think comfort, confidence, and a little retro edge — perfect for the stage or a casual day out.
Ella says:
“For me, style means feeling both comfortable and confident – so teaming up with Foot Locker for the ‘Stay in Rotation’ campaign just felt right to me. I love wearing pieces that are easy to dress up or down whether I’m traveling to perform on stage or spending time with my friends, and these New Balance sneakers deliver every time.”
Styling Tip: Pair these with a relaxed-fit sweatsuit or denim and a cropped tee for a clean, casual-cool look.
🎤 Lil Tecca x adidas
Launch Date: May 5
Styles Featured: Handball Spezial (in multiple colorways), Superstar
Lil Tecca is bringing his bold, genre-bending style to classic adidas kicks. These are the kind of sneakers that do the mostwith minimal effort — perfect for the fashion-forward crowd who likes a little retro flair.
Tecca says:
“Sneakers have always been a big part of how I express myself — they need to make a statement and stay true to my style. Partnering with Foot Locker for ‘Stay In Rotation’ gives me the chance to wear the classics, like the adidas Handball Spezial, while adding my personality to every fit.”
Styling Tip: Mix these with bold prints, monochrome streetwear, or even a vintage varsity jacket for a standout fit.
🏀 Flau’jae Johnson x PUMA
Already unveiled earlier in the season, Flau’jae Johnson is rocking PUMA with her signature blend of athleticism and artistry. Her campaign energy?
Pure fire — just like the Gen Z community she’s inspiring.
🔥 More Foot Locker Styles To Keep In Rotation
Foot Locker isn’t stopping at just one drop.
The “Stay in Rotation” lineup includes must-cop styles from other heavy hitters like:
- Nike & Jordan Brand: Shox R4, Air Max Dn8, and Jordan 4 RM
- On, ASICS, Saucony, HOKA: For that Y2K-meets-modern runner vibe
- Vans & Converse: Classic skate silhouettes for new-wave sneakerheads
💬 ‘Stay In Rotation’
“Stay In Rotation” isn’t just a campaign — it’s a whole mood.
Foot Locker is serving up the latest in sneaker culture with a lineup that’s bold, stylish, and rooted in self-expression.
Whether you’re stepping on stage, hitting the courts, or just pulling up for brunch — this drop is your reminder to keep your rotation fresh and your style on lock.
🛒 Ready to upgrade your sneaker game? Hit up Foot Locker on May 5 and step into the season like a star.
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