Will Smith To Receive Lifetime Achievement Award At Russell Simmons’ Inaugural All Def Movie Awards

Less than a week after Russell Simmons announced the launch of his very own All Def Movies Awards, we’ve learned he will bestow Will Smith with the inaugural ADMA Lifetime Achievement Award.

The All Def Digital founder and chairman shared why Will was the perfect choice for the award saying, “Will Smith has broken all barriers in music, film, theater and television. As a Grammy Award-winner, television star and the most accomplished and bankable film artist in the world, Will uses his powerful voice for social change.”

The All Def Movie Awards are enormously proud to honor Will Smith and his incredible body of work with our first Lifetime Achievement Award.

Legendary writer, producer, director and social activist Norman Lear will receive the Vanguard Award.

Russell shared, “As a writer, director, producer and author, Norman has been a true champion for people of color. He shined a light on the marginalized in our society and made us laugh. He wrote aspirational and inspirational roles for minorities. He gave us dignity with ‘Good Times.’ He gave the working class a voice in ‘Sanford and Son.’ And most important to me, with ‘The Jeffersons,’ he showed us that a black man could be rich and successful and do the unthinkable: he could curse at the white man while standing up for what he believes in.”

The All Def Movie Awards will take place on February 24 at the World Famous TCL Chinese 6 Theatres with Tony Rock as the host.


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