What in the “How Will I Know” tomfoolery is this?!
Whitney Houston‘s estate is reportedly planning a number of projects including a new album and a hologram tour!
According to the New York Times, the estate has signed deal with Primary Wave Music Publishing, a boutique music and marketing company in New York, to rebuild Whitney Houston’s business.
The deal will give Primary Wave 50 percent of the estate’s assets, which include Nippy’s royalties from music and film, merchandising, and the right to exploit her name and likeness.
Pat Houston aka “Shady Grady” said:
Everything is about timing for me. It’s been quite emotional for the past seven years. But now it’s about being strategic.
Before she passed, there was so much negativity around the name; it wasn’t about the music anymore.
People had forgotten how great she was. They let all the personal things about her life outweigh why they fell in love with her in the first place.
The deal with Primary Wave Music Publishing could also lead to a Broadway musical and branding deals.