One of the things I love most about Chance The Rapper, aside from him being an incredibly talented rapper, is his fearlessness when it comes to stepping outside of the box.
The 23-year-old rapper has released a new visual for “How Great,” his collaboration with Jay Electronica and his cousin Nicole, which is featured on his latest release, Coloring Book.
Get this – the live performance video was completely shot via iPhone!
Chance confessed he was hesitant about releasing the video because he didn’t know how it would be received.
I'm stalling on the video cause it's so different from my other videos. idk if this is one of those videos everyone will love instantly lol
— Chance The Rapper (@chancetherapper) October 20, 2016
The black and white visual instructs you to lock your screen before watching as the angle continuously changes throughout the video requiring viewers to turn their phones.
Sorta like this:
Watch the unique video below.
— Lil Chano From 79th (@chancetherapper) October 20, 2016
Are you feeling the video?