First Lady Michelle Obama

Our FLOTUS is flawless!

In a new feature in The Verge, First Lady Michelle Obama gives the scoop on how she mastered social media to get people to join the conversation about her initiatives: Reach Higher, for teens pursuing higher learning; Let’s Move!, to fight childhood obesity; Let Girls Learn, for educating women and girls around the world; and Joining Forces, for aiding veterans and their families.

From turning up with turnips to dunking with LeBron James, FLOTUS has social media on lock with over 22 million followers across multiple platforms.

Social media bypasses the middle man.People can get to know me directly. They can see that I’m kind of silly sometimes, that I care. They can feel the passion, and they don’t have to have it filtered through another source. And young people in particular like that.

This generation, they’re looking for authenticity, they’re looking for what feels real and natural. We know we have to meet young people where they are — they’re not watching the nightly news, they’re not watching the Sunday morning shows, they’re not reading the newspapers. They’re on their phones.

See more photos below.