Seeing Shea Moisture make a campaign trying to expand their brand to white people by getting rid of their target audience is upsetting.
— 🌹 (@TheRoseHarlow) April 24, 2017
So since Shea Moisture is expanding to white women does that mean y'all gone bring y'all prices down or…..?👀
— Kise🤎🌻 (@kise_dani) April 24, 2017
Shea Moisture issued a lengthy apology and admitted they “really f**ked this one up.”
Check it out below: