In a recent email to the New York Daily News, Riri’s ex-publicist, Jonathan Hay, has come clean and admitted he started the rumors to boost her single, “Pon de Replay.”
The pr stunt that I did was out of desperation to help break ‘Pon de Replay.’ It was reckless and I didn’t think it was going to work. I was just throwing spaghetti at the wall to see what would stick.
Jonathan’s dirty deeds came back to haunt him when the rumor was included in celebrity biographer J. Randy Taraborelli’s forthcoming tell-all, “Becoming Beyoncé: The Untold Story.”
In the book, Taraborelli claims the rumors caused Beyonce to break up with the Jiggaman for a “lonely year” in 2005.
Hay wrote, “I didn’t think it would be this big story. But now, seeing Beyoncé on the cover of this book and knowing that people are profiting from speculations and opinions about her really turns my stomach. I’m ashamed that I’m even talking about this. I just want to put this rumor to rest once and for all.”
Here’s where things get even more awkward… Jonathan Hay is currently releasing projects through TIDAL, which is owned by the Carters.
“I was blindsided by the news of ‘Becoming Beyoncé’ coming out and it couldn’t come at a worse time for me. I’m currently releasing projects with my label Urban Hitchcock through Tidal, a company that is owned by Jay Z and Beyoncé…Hopefully this news hasn’t ruined that relationship for me,” Hay wrote in his statement.
Watch Hay’s recent appearance on “Inside Edition,” where he apologizes to both Beyonce and Rihanna for starting the ugly rumor.