That Rihanna reign won’t let up!
LVMH Moët Hennessy Louis Vuitton, the world’s largest luxury group, announced they have partnered with Rihanna to add her Fenty fashion line to their gilded stable.
This is HUGE!
Via NY Times:
Rihanna will become the first woman to create an original brand at LVMH, the first woman of color at the top of an LVMH maison, and her line will be the first new house created by the group since Christian Lacroix in 1987.
It joins such storied heritage brands as Dior, Givenchy, Celine and Fendi and positions Rihanna as a breakthrough designer on a number of levels.
The brand, whose logo features a graphic representation of Fenty that resembles a Greek key design, as well as the name in white letters against a blue background with a reversed “N,” will be based in Paris, include ready-to-wear, shoes and accessories, and “is centered on Rihanna, developed by her, and takes shape with her vision,” according to a statement from LVMH.
Rihanna said in a formal statement:
Designing a line like this with LVMH is an incredibly special moment for us.
Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.
Bernard Arnault, the chairman of LVMH, said in the statement:
Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real C.E.O. and a terrific leader.
She naturally finds her full place within LVMH. To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the Group resources.
Rih Rih took to Instagram to share the exciting news. See her post below.