“The New Edition” drew record ratings for BET with 29 million viewers!
The 3-night miniseries tells the story of the legendary 1980’s boy band from their humble beginnings in Boston to global stardom.
Viewers were completely enthralled as we watched the good, the bad, and the downright ugly of New Edition.
The New Edition Story aired over three consecutive nights from Tuesday-Thursday, January 24-26. The mini attracted 29 million total viewers P2+ during premiere week (including premiere telecasts and encores, across BET and Centric). On BET alone, the miniseries grossed 15.7 million viewers 18-49 and 28.4 million total viewers P2+ in its full premiere week (Live+Same Day viewing).
BET also ranked as the most social network on television all three nights (January 24-26). Additionally, the special was the No. 1 most social episode on both Facebook and Twitter all three nights.
Kudos to Bryshere Gray (Michael Bivins), Luke James (Johnny Gill), Elijah Kelley (Ricky Bell), Algee Smith (Ralph Tresvant), Keith Powers (Ronnie Devoe), Woody McClain (Bobby Brown), and the rest of the cast and crew for putting together an amazing biopic!
I’ve watched it 3 times already and I’m not the least bit ashamed about it.