Michael Jordan wins $8.9 million in grocery store lawsuit.
A defunct grocery store was ordered to pay NBA legend Michael Jordan $8.9 million for the unauthorized use of his likeness on a $2.00 off coupon ad.
Via the NY Daily News:
Jordan testified earlier in the week that his image is precious to him, which is why he filed a lawsuit against Dominick’s Finer Foods, which has acknowledged it wasn’t authorized to use Jordan’s image in a 2009 magazine ad. One witness testified that Jordan made $100 million from his identity last year, even though he last played in the NBA in 2003.
The ad, which ran in a commemorative edition of Sports Illustrated, congratulated Jordan on his Hall of Fame induction and included a $2-off coupon above a photograph of a sizzling steak.
$8.9 million? Bruh, they were better off giving away the steaks for free and using Michael Blackston on the ad! SMH
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