Well, hellooooo Lebron James!

The Cleveland Cavs baller is gracing the latest issue of The Hollywood Reporter serving Billy Dee Williams Colt 45 swag.

Inside the February 20th issue, LBJ shifts his discussion from dominating the basketball court to his plans to dominate Hollywood.

His stardom already has opened doors in Hollywood. Spring Hill Productions, named for the housing complex James moved into with his mother when he was in sixth grade, is growing a portfolio of TV and digital projects where ownership and creative control are elemental: the Disney series Becoming; the Starz scripted dramedy Survivor’s Remorse; the reality show Uninterrupted for Turner’s digital platform Bleacher Report; a trivia game-show pilot for NBC. Sources say the company is close to finalizing a deal for a series show on CNBC — which has had success in primetime with reruns of Shark Tank — that will have James and Carter leading the transformation of distressed businesses. And they also are talking to executives at NBCUniversal’s male-targeted Esquire Network about a “bucket list” show featuring James.

LeBron James better build his empire with finesse!

See a few more photos and video from LeBron’s cover shoot below.



Read LeBron James‘ full cover story at HollywoodReporter.com.