Lala Anthony is out here making major moves.
The TV personality and actress has signed an exclusive production deal with ITV America to create and produce projects in the urban, music and pop culture space with her LalaLand label.
Anthony already is developing a hip-hop docuseries that takes an inside look at the business side of New York City’s hip-hop scene with Timbaland and Leftfield Entertainment/ITVA prodco Leftfield Pictures. They also are in development on several other projects that include documentaries and scripted series, as well as true-crime and live-event series.
“I’m beyond excited to be partnering with Leftfield and ITV America,” Anthony said. “I have a long history of working with David George, and I truly feel this company will help bring my ideas to life.”
Added Leftfield Entertainment CEO David George: “I’ve known La La a long time, as a friend and colleague, and she is one of the hardest-working, most driven and connected people in our business. We’re thrilled to be deepening our relationship with La La and to take her inspiring voice and entrepreneurial fierceness to multiple genres and platforms.”
You go girl!