Ja Rule joins forces with Steve Madden to launch exclusive men’s collection, Maven.
Here’s the scoop via the official press release:
Leading fashion footwear designer, Steve Madden, joins forces with Grammy nominated rap artist, Ja Rule, to launch an exclusive collection for Steve Madden Mens. The Pre-Fall ’15 collaboration includes bold sneakers, dress shoes and motorcycle-style kicks in soft nappa, nubuck leather and suede. Metallic ornamentation and detailing, such as handcuff eyelets and skeleton keys, are integrated throughout the collection to symbolize the obstacles both Ja Rule and Steve Madden have overcome, and their success through hard work and dedication.
Steve Madden always has his finger on the pulse, and together with Ja Rule’s sense of style, this duo has designed a must see collection. “He came to the table with all of these ideas,” said Steve Madden. “He’s an awesome guy, we click. It’s been fun to collaborate with artists. I enjoy it. I enjoy the creative spark.”
“I wanted to partner with Steve to create a line that was both stylish and affordable,” said Ja Rule. “I love all the styles, but my favorites, I would have to say, are the high-top nubuck sneaker, the brush-off chelsea boot. The Maven motorcycle-style boot is something different from anything out there.”