‘IT’ Movie Trailer Sets Record

Send in the clowns! Better yet…keep them!

Warner Bros. and New Line Cinema have released the first trailer for IT, the Andrés Muschietti-directed film based on Stephen King‘s popular novel that has scared the shizznit out of readers for decades.

Within 24 hours, the trailer clowned global traffic records with 197 MILLION views!

Via Deadline:

Of its 197M global views, more than 81M views and over 1.8M shares are from the U.S. Facebook instances alone. Within hours after its release, the It trailer became a viral sensation, trending across Facebook and Twitter and rising to the top of the Reddit Homepage with 30K-plus “up” votes in four hours. The video quickly rose to the No. 1 position on YouTube’s trending videos and remained there throughout the day.

The trailer helped It trend globally on Twitter with trends for ItIt Movie, Pennywiseand the Red Balloon Emoji all appearing.

Based on the 1986 novel by King, It follows seven children who are terrorized by the eponymous being, who exploits the fears and phobias of its victims in order to disguise itself while hunting its prey. It generally appears as a clown, Pennywise, in order to lure young children.

Grab your nerve pills and watch the trailer below.



It movie opens in theaters on September 8.

Do you plan to check it out?

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