The 35-year-old R&B star has released a “dehydrated” version of her new single, “Let’s Go” along with a “dehydrated” interactive music video.
Fans can give Ashanti water by tweeting #DrinkUpAshanti.
The aggregated tweets using the hashtag will cause the single and video to evolve from low-tech quality into a sharper sound and video experience.
The singer didn’t reveal exactly how many tweets it will take to unlock the high-quality versions of her single and video, but the idea is absolutely dope. Once Ashanti is fully hydrated it will also unlock the single on iTunes for purchase.