BET Names New President
Debra Lee is tootsie rolling to the left as BET names Viacom exec, Scott M. Mills, as their new president.
In his new role, Scott will oversee overall strategy and day-to-day operations of BET Networks including oversight of the brand’s programming, ad sales and digital teams.
Over the summer rumors surfaced claiming Debra would eventually be pushed out, but that’s not the case.
She will remain with the company as chairman and CEO, but she’s definitely taking a step back from running the network.
Here’s the scoop via Deadline:
“Today, BET is thriving as the No. 1 network for African American audiences, and we continue to see strong growth in ratings, share and social engagement,” Lee said. “I have spent more than 20 years leading this incredible enterprise and I am so proud of the BET team and all that we have accomplished. As I look to the future, I believe it is the right time to take a step back from day-to-day responsibilities at BET. I look forward to working closely with Scott, Michael, our many talented people – and very importantly, BET’s communities and external stakeholders.”
Mills is EVP and Chief Administrative Officer at Viacom, overseeing Human Resources, Real Estate and Facilities and Security. He previously served as President and Chief Operating Officer for BET Networks, and helped launched what is now BET Her and BET’s mobile and digital video distribution operations.
“BET has consistently produced exciting, thought-provoking content, shaping culture and conversation with African Americans and young audiences around the world,” he said today. “I am honored to work alongside Debi, Michael and the incredible team at BET as we accelerate the network’s evolution across film, digital and live experiences.”
I’m curious to see how this change in leadership will impact the network.