CoverGirl is doing their part to erase gender lines by introducing their first CoverBoy.
The beauty brand has tapped 17-year-old James Charles as their newest spokesperson to work with brand ambassador Katy Perry.
Charles, who’s still a senior in high school, is a makeup artist with over 500K followers. He’s the first male ambassador for the cosmetics giant in its nearly 60 years as a brand. He will appear in print, television and digital ads both with Perry and by himself.
Both Charles and Perry announced the news of the new CoverBoy via Instagram, as did the CoverGirl account. In one of the videos posted to the CoverGirl account, Charles breaks the news by telling everyone being a part of the storied brand is “living out one of my biggest dreams.”
In a post on his IG page, Charles wrote:
I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can’t wait to share with you all what we have in store, but trust me when I say it’s gonna be real good. ?? make sure you check out @covergirl’s page for more info coming soon, and my new bff @katyperry as well for a cute pic! ? Thank you all so much. This would not be possible without all of you.
Watch below as he announces his big news!
View this post on Instagram
THE SECRETS OUT.. so beyond excited to finally announce that I am the new face of #COVERGIRL and the first ever coverBOY. 😱 I am so thankful and excited and cannot wait to show you all what we have in store. Make sure you go check out @covergirl on Instagram for more info! AND YES I know I have lipstick on my teeth 😬😂 it was a looonnnnggg day.