Caitlyn Jenner Is The New Face Of MAC Cosmetics
“I Am Cait” star Caitlyn Jenner has been named as the new face of MAC Cosmetics.
The landmark deal makes Jenner the first transgender star to scoop a huge mainstream beauty contract.
Via Page Six:
The company announced Friday that Jenner, 66, has signed on as their newest celebrity endorsement, following in the footsteps of Lady Gaga, Rihanna, Nicki Minaj and Fergie.
Beauty insiders said the deal is thought to be worth at least seven figures, and will see the cosmetics company, owned by Estée Lauder, become more involved in transgender issues and causes.
Caitlyn excitedly announced the news via Instagram writing:
I’m finally free to announce my partnership with @MACcosmetics! All sales of our lipstick shade, Finally Free, go toward improving transgender communities. Look for it in April!
Well, congratulations to Caitlyn!
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