The gorgeous black and white campaign was shot on location in Austin, Texas by famed photographer, Danny Clinch.
Stephen Niedzwiecki, founder and chief creative officer of Yard, Varvatos’ creative agency shared the vision of the campaign.
We wanted to strip down the concept of the image to a purely beautiful, truthful portrait of two siblings. Just them. Nothing else.
We wanted their faces and their body language to naturally express their bond and love for one another as brothers and music collaborators.
Varvatos added, “The Marley family is legendary. Ziggy Marley and Stephen Marley are carrying on this legacy in their own authentic way.”
When it came to working with is baby bro, Ziggy shared, “It’s always better when I’m able to do projects with my younger brother,” and Stephen shared, “Our father would be proud to see us dressed up and coming together for this.”
See more photos from Ziggy and Stephen Marley‘s John Varvatos campaign below.
Get more scoop on this fantastic campaign by visiting the John Varvatos official website.