Beyonce - Ivy Park

 

Beyoncé Unveils Her Ivy Park Activewear Line

The Beyhive is swarming with excitement after Beyoncé unveiled her new Ivy Park activewear line on Thursday.

Ivy Park, a joint venture with Arcadia Group’s very own Sir Philip Green, is described as a fashion-led line with technical innovation made for women who want to look and feel at the top of their game.

The line will hit Net-a-Porter, Topshop, and Nordstrom on April 14.

IvyPark.com is already up and running to give you a closer look at the brand and the site allegedly features instrumentals of new music from Bey’s forthcoming album.

See pics and the official promo video for Ivy Park on page 2.