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Beyoncé Inks Deal With Adidas As A Creative Partner, Will Relaunch Ivy Park

Beyoncé inks a huge deal with Adidas to become a creative partner and to relaunch and expand her Ivy Park line.

 

Beyoncé has inked a huge deal with Adidas to become a creative partner!

The Queen Bey will also expand her Ivy Park athleisure line through the new deal.

In a statement, Bey said:

This is the partnership of a lifetime for me. adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.

Adidas made it very clear, Beyoncé will retain sole ownership of Ivy Park:

This partnership respects Beyoncé’s ownership of her company which continues her journey as one of the first black women to be the sole owner of an athleisure brand.

Adidas excitedly shared the news of their new partnership via Instagram:

 

Congrats to Bey! The empire-building continues…


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