Tyler Perry Inks Multi-Year Content Partnership With Viacom
Tyler Perry Inks Deal With Viacom
Tyler Perry is outchea utilizing his talents, spreading his black man magic, and padding his bank account!
The media mogul has inked a multi-year content partnership deal with Viacom that will cover TV, film, and shortform video.
Under the new deal, Tyler will create 90 episodes of original drama and comedy series for BET and other Viacom networks.
The move comes as Viacom has been focusing on strengthening its talent relationships, and Perry has been a reliable producer of films and TV in the comedy space, including his Madea film franchise and his slate of series on Oprah Winfrey’s OWN network.
The film component of the deal is effective immediately, with the partnership on Perry’s TV and shortform video content to go into effect in May 2019, following the expiration of Perry’s exclusive agreement with OWN. Viacom’s agreement will extend through 2024.
“Today’s announcement represents an important step forward as Viacom continues to make swift progress against our new strategic plan,” said Viacom president and CEO Bob Bakish. “By prioritizing efforts to work with the best, most versatile talent in the entertainment industry, we are better positioned to deliver must-watch content across our brands and platforms. Tyler is a prolific creative force, and I’m excited that this collaboration will bring his signature humor and powerful storytelling to Viacom’s audiences while further cementing BET’s position as the leading home for bold, relevant African-American programming and scripted content.”
Added Debra L. Lee, chairman and CEO of BET: “I am delighted that we are deepening our longstanding relationship with Tyler. BET co-funded Tyler’s very first feature film, we’ve aired his movies and many of his series with great success on our networks, and we’ve honored his tremendous talent with our signature awards. This partnership will allow us to work even more closely with him and bring more of his iconic content to our viewers.”
Congratulations to Tyler Perry! He is truly living his life like it’s golden.