‘Pregnant Boys’ Star In New Chicago Teen Pregnancy Campaign
Chicago’s Department of Health has gone to the next level to get the attention of teens with their new pregnancy prevention campaign.
The new campaign features photos of pregnant boys with the caption, “Unexpected? Most teen pregnancies are.”
Brian Richardson, a spokesman for the Chicago Department of Public Health explained the purpose of using pregnant boys for their campaign.
“We wanted to create an ad campaign that would cut through the clutter and get people thinking about teen pregnancy and teen births, and how it can affect more than just teen girls.”
“That’s why the campaign has been a success so far because it’s gotten people talking and it’s garnered a lot of attention.”
“Some people have found them shocking, but that’s part of the purpose.”
According to a report released by the Chicago Department of Health, Chicago teen birth rates remains one of the highest in the nation.
Another way to reach teens is by using their favorite Hip Hop artists in the adds to prevent teen pregnancies. I’d like to suggest Gucci Mane, Rick Ross, and DJ Khaled for their next campaign of “pregnant boys.”
Bechara Choucair, the Commissioner of the Chicago Department of Public Health asked me what I thought of the “pregnant boys” campaign and shared the impact it’s having.
@msxavib They sure have been sparking a lot of conversations- not just in Chicago! Keeping a close eye on the impact-
— Bechara Choucair (@choucair) June 10, 2013
Hopefully, the campaign will be as effective as it is eye-catching.