Kmart Changes Name Of ‘Plus-Size’ Clothes To ‘Fabulously Sized’
Kmart is celebrating curvy girls by changing the name of their “plus-size” clothing to “fabulously sized.” Get the scoop and see their new “I Can” campaign.
Kmart Gets ‘Fabulously Sized’
Kmart is celebrating curvy girls by changing the name of their “plus-size” clothing to “fabulously sized.”
In addition to the name change, the department store chain will also extend sizes for all of their women’s apparel.
Here’s the scoop:
Kelly Cook, the chief marketing officer for Kmart, told the publication that they had communicated with their members on social media. The members then told them that Kmart needed to have a “better assortment” and call the collection “something different.”
Cook continued, saying that the decision to make the name change was greatly influenced by the “solid trend” currently on the market involving “diversity promotion and body positivity.”
Get into Kmart’s new “I Can” campaign below.